Fabric & craft
Made to be
lived in.
Soft fabrics, relaxed fits and thoughtful details — designed with the same care for fathers and sons.
Our approach
Clothes I’d happily wear myself, made for the boys too. Relaxed fits, understated colours, and thoughtful details.
That’s where every ALA piece starts. An emphasis on comfort and quality, so each piece becomes a familiar favourite — the one that gets worn on holidays, weekends and ordinary days together.
The fabrics
Chosen for comfort,
made for warm days.
Textured weave
The Relaxed ShirtA richly textured, woven-look fabric with a soft feel and an easy, unstructured character — worn open over swimwear or layered over a simple tee.
- Fabric80% Polyester · 20% Cotton
- Weight300 GSM
- FeelSoft, woven-look
- SizesMen’s S–L · Boys’ 2–14
One piece. Endless summer moments.
Combed cotton
The Essential TeeA smooth, soft-touch finish with the substance of a premium heavyweight fabric. Naturally breathable and comfortable against the skin.
- Fabric100% Combed Cotton
- Weight265 GSM
- FeelSmooth, heavyweight
- SizesMen’s S–L · Boys’ 2–14
An everyday essential, made to feel anything but ordinary.
Pure linen
The Pure Linen ShortsCut from 100% natural linen for its airy feel and distinctive texture. Lightweight and breathable, softening beautifully with wear.
- Fabric100% Linen
- Weight165 GSM
- FeelLight, airy
- SizesMen’s S–L · Boys’ 2–14
Natural texture. Effortless summer dressing.
Cotton with stretch
The Signature SetA distinctive woven-look texture, a soft cotton-rich feel and subtle stretch for natural movement. Worn together, or styled separately.
- Fabric95% Cotton · 5% Spandex
- Weight280 GSM
- FeelTextured, subtle stretch
- SizesMen’s S–L · Boys’ 2–14
Refined in texture. Relaxed by nature.
The craft
The details
that make it ALA.
- Made to matchDad’s pieces and the boys’ pieces are designed together, so the set looks right side by side.
- Relaxed silhouettesEasy, comfortable shapes that feel effortless on all three of you, and leave room to move.
- A considered neutral paletteUnderstated colours that work together, and with what’s already in your wardrobe.
- Made to lastQuality pieces designed to become familiar favourites — and maybe, one day, hand-me-downs.
- Made to matchFor Dad & the boys
- Same careFor both generations
- Designed in MelbourneBy a dad, for dads
Caring for your pieces
A little care
goes a long way.
Wash cool
A gentle, cool wash keeps colours rich and fabrics soft. Wash like colours together.
Dry flat or line
Skip the dryer where you can. Line or flat drying helps pieces keep their shape.
Iron low
A cool to medium iron, or a quick steam, is all most pieces need.
Check the label
Every garment has its own care label. Always follow it for the best results.
Follow the care label, and your favourites will keep looking their best.