Because style runsin the family.

Because style runs
in the family.

Cut from the same cloth.

His size.Their size.

Matching sets

His size.
Their size.

Shirts, tees and shorts in men's and boys' sizes, made to be worn together.

Relaxed shirts.Linen shorts.

Men & boys

Relaxed shirts.
Linen shorts.

Easy pieces in a quiet, considered palette — for him, and for the boys.

Father and two sons in the matching Relax set

Matching sets

His size.
Their size.

Matching shirts, tees and shorts for fathers and sons. Choose Dad’s size, then one for each of the boys.

  • Men’s sizesS, M and L
  • Boys’ sizes2 to 14

Cut from the same cloth

They stand taller. You stand prouder. And somehow, everything feels more connected.

ALA exists for the moments that matter — the ones you'll look back on together. Designed so fathers and sons can stand side by side, feeling united, present and proud.

Read the manifesto
Arthur and Alfred in matching ALA outfits

Our story

It started with
two little boys.

ALA began on a beach holiday, with a simple wish to match my boys, Arthur and Alfred. Finding clothes I actually wanted to wear, in sizes for all three of us, turned out to be less simple. So I made them — relaxed, thoughtful pieces for holidays, weekends and the ordinary days you end up remembering most.

LukeFounder · Proud dad to Arthur & Alfred

Fabric & details

Look closer.
Feel the difference.

The Relaxed Shirt
TextureTexture

The Relaxed Shirt

A richly textured, woven-look fabric with a soft feel and an easy, unstructured character. Worn open over swimwear or layered over a simple tee, from beachside mornings to warm evenings.

  • Fabric80% Polyester · 20% Cotton
  • Weight300 GSM
  • FeelSoft, woven-look texture
  • SizesMen's S–L · Boys' 2–14

One piece. Endless summer moments.

The Essential Tee
CottonCotton

The Essential Tee

The foundation of a considered wardrobe. 100% combed cotton with a smooth, soft-touch finish and the substance of a premium heavyweight fabric — naturally breathable and comfortable against the skin.

  • Fabric100% Combed Cotton
  • Weight265 GSM
  • FeelSmooth, soft-touch, heavyweight
  • SizesMen's S–L · Boys' 2–14

An everyday essential, made to feel anything but ordinary.

The Pure Linen Shorts

Cut from 100% natural linen, chosen for its airy feel and distinctive texture. Lightweight and breathable, softening beautifully with wear — equally at home by the water or over a long summer lunch.

  • Fabric100% Linen
  • Weight165 GSM
  • FeelLight, airy, breathable
  • SizesMen's S–L · Boys' 2–14

Natural texture. Effortless summer dressing.

The Signature Set
WeaveWeave

The Signature Set

The Signature Shirt & Short. A distinctive woven-look texture, a soft cotton-rich feel and subtle stretch for natural movement. Worn together for a considered look, or styled separately.

  • Fabric95% Cotton · 5% Spandex
  • Weight280 GSM
  • FeelWoven-look texture, subtle stretch
  • SizesMen's S–L · Boys' 2–14

Refined in texture. Relaxed by nature.

What we stand for

Made for the moments
you share.

Connection

Every piece reflects the quiet strength of standing together — father and son, side by side.

Presence

Made for showing up — for the weekends, the beach days and the moments that last.

Timelessness

Neutral palettes and refined silhouettes, designed to outlast trends and be handed down.

Quality

Premium, soft-handed fabrics made to be worn, lived in and remembered.